Graham & Heather Harrison wrote: > All of this will probably not worry all the old hands one little bit. > But as a new user who paid the full $250 just over two months ago, I > am feeling a little PO'd.
Special promotional pricing is always problematic for that reason, with any product.
That's why I tend to run promotions very seldom, and very carefully. And unlike a lot of vendors, I don't have a "Coupon Code" field on my purchase page, because all that tells the customer is that someone out there is getting a better price. Far better to just invest five minutes' time to make a separate page for a promotional purchase, but it seems few vendors bother to do that.
A lot of the promotions I run are private offerings through channel partners to their customers via email or private web pages accessible only for their members. This allows us to offer our partners' customers really great prices without feeling resentful about not getting the same discount.
But we also use MacZot at least annually, where they run absolutely killer specials where you can get apps for about half-off for 24 hours.
When we run those we make far less from each sale than we do at our own store, but the boost to the installed base makes it worthwhile.
Fortunately, it's been rare that our public promotions have resulted in disappointment for our customers who paid full price. On the one hand, this is no different from paying full price at a grocery store while the person in front of you has a half-off coupon, or being able to save thousands on a car purchase because you negotiate better than another customer.
But even though this is a common occurrence across nearly all products in all industries, when a customer complains about pricing I'm inclined to try to find some way to make them feel better about their investment in our products.
If you feel strongly about this it may not be a bad idea to voice your dissatisfaction with the vendor. The worst that can happen is that you'll still have paid no more for the product than the normal price, so it may be worth a minute to see what happens.
-- Richard Gaskin Fourth World Rev training and consulting: http://www.fourthworld.com Webzine for Rev developers: http://www.revjournal.com revJournal blog: http://revjournal.com/blog.irv _______________________________________________ use-revolution mailing list [email protected] Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
