The software business offers many advantages to other forms of business. We can have a store front (web site) for a lot less than conventional stores. We can work at home and not have the expense of a leased building. We can work on older computers till we can buy better. We can buy a totally cross-platform development tool that allows a single person to compete against a team of 5 proficient C or Java programmers. We can do a lot for a start-up, with minimal capital.
Those who are just trying to break into this business are going to get the cheapest version of Rev they can afford. If they ever expect to get out of this vicious circle, they really need to buy the enterprise solution. They will have to bite the bullet and put their small capital investment in that solution. To me, it is the only solution Rev offers (with its new structure). To put it bluntly, if you plan on making money, you *must* buy the enterprise solution. Single platform development will not cut it. Buying two cheaper solutions is not a complete solution.
The real question is: What markets is RunRev targeting? We have and always have had a pro solution. I think RunRev is really trying to find its way with small businesses (if there is such a thing regarding this type of product) and hobbyists. My thinking is that if you plan on making money, pay the extra few hundred and get enterprised. If the extra 500 bucks or whatever is going to stop you from starting your business, you are already dead in the water. The price of the enterprise version is so cheap for what you get. Other businesses normally require you to invests tens if not hundreds of thousands to get started. The only other business that would be cheaper to begin with is a lemonade stand.
At this point, I only see two clear markets. People making money at developing and people doing it for every other reason. I think rev should toss out the Studio version and meet the two markets that are easily identifiable.
Market #1
Self employed: buy enterprise
Working day to day for a company that uses your development skills: Company buys enterprise for you to use
Software start-ups: buy enterprise
Market #2
Individual contemplating software development: get demo or buy express version. They know the limitations and will live by them. When they are sure they want to do this, they buy enterprise solution.
Individual programming for fun or home use: buy express solution. Closing screen will not kill them for the price they paid.
If you disagree or think I have missed a market, I would love to hear about it.
Best regards, Mark Talluto http://www.canelasoftware.com
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