----- Original Message ----- From: "Richard Gaskin" <[EMAIL PROTECTED]> To: "How to use Revolution" <[EMAIL PROTECTED]> Sent: Thursday, February 05, 2004 11:52 AM Subject: Re: Andy's comments and positioning...
> Jerry Daniels wrote: > > > Maybe there are sales figures and cash flow to back the $99 approach. I > > don't know. Do people convert to more expensive licenses after getting > > a taste for 99 dollars? Do ten times the number of people buy the $99 > > version than would have purchased the $995 version? Is $495 best? > > People are buying miniPods for $249 and they have to wait for one! And > > that's an entertainment item--a toy. This is a professional tool--MUCH > > more than HyperCard. > > Aiming the marketing message at pros also benefits sales to hobbyists: > while professionals won't touch a tool seen as aimed at hobbyists, every > hobbyist wants to feel they're using a tool capable of professional results. > > If the positioning includes reference to how easy Rev is to build with, both > audiences will sit up and pay attention when the focus is on > professional-quality results. > > In a noisy world it's hard being heard, let alone understood, so the message > must be well-honed and concise. It's far easier to elevate the message and > keep it simple than to lower it and explain how you're not really lowering > it. > > -- > Richard Gaskin > Fourth World Media Corporation > ___________________________________________________________ > [EMAIL PROTECTED] http://www.FourthWorld.com > I see I sparked some interest in RR's marketing. I never programmed in C or Java. I programmed in HyperCard, which produced quality results but not being a proficient programmer, I loved HyperCard. All of a sudden I could produce something that I needed, even with it's limitations. Revolution is a powerful programming environment. If it was cheap enough to be available to schools (K-12 and beyond), wouldn't that increase sales by some factor? Granted, behind the scenes at RunRev, the cost of experts to produce this wonderful software may be cost prohibitive at $99.99 for a time, but sales would eventually overshadow the cost of RunRev's development and advertising budget, wouldn't it? I paid for RunRev and didn't blink an eye doing so, as I could afford it, being retired and a one man band. How did Sun benefit from Java, giving it away as a free programming language? It's not an easy language when you're just beginning, agreed. They had another vision. Just thinking out loud. All the best, Andy _______________________________________________ use-revolution mailing list [EMAIL PROTECTED] http://lists.runrev.com/mailman/listinfo/use-revolution
