[...]
"it's" means "it is"
"its" means "belonging to it" ------ An apostrophe usually implies possession (or is used in a contraction), and is not used for making a singular into a plural, so:
"television's" = belonging to a television
"televisions" = more than one television ------
And note that these things are not confined to programming; one quick drive through my town where I see signs that say: "Hold your partys here" (for a karaoke bar), or "We use all cloth shammy's" (for a car wash) has urged me to make this post. Sorry for being a bit pedantic, and I hope no one takes offense.
Thanks for that, Ken. Like you I'm a stickler for correct spelling but more particularly punctuation. Not sure if this has been noticed in the States, but in the UK the surprise hit in non-fiction book sales this Christmas was 'Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation' by Lynne Truss , which is an extended and very funny riff on this theme. I recommend it. She uses the term 'stickler' a lot.
Graham
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Graham Samuel / The Living Fossil Co. / UK & France
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