My suspicion is that the key phrase in all this is "[w]hen...the
software is available in stores." I wonder whether any thought has
been given to marketing Rev through mail order/online shops as well as
brick and mortar shops>
On Aug 6, 2004, at 3:41 PM, Richard Gaskin wrote:
Dan Shafer wrote:
I'm afraid the bookstore route is closed to us for the moment. When
Dreamcard gets enough traction and the software is available in
stores, we may be able to convince some specialty places like Fry's
to carry it, but mainstream bookstores aren't likely to touch it
unless it comes from a major publisher or through an established
distributor.
Why is this necessarily limited to DreamCard?
There are books on many professional development tools, including
Director, RealBASIC, and others, at a great many mainstream
bookstores.
Wouldn't the award-winning pro Rev product be worth marketing? With
the higher margins I would think it would be even more so....
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