On Wednesday, September 1, 2004, at 03:56 PM, John Ballard wrote:
For example, Southwest Airlines initially did not focus on competing with
other airlines for existing business. Instead, they focused on what would
entice long-distance drivers into flying. They succesfully launched
themselves by selling airfare to people that would have otherwise driven for
their trips. Of course now they now compete across the board, but that's
what got them off the tarmac.
I would assume the 10-hour trial was based on some reasoning--some studies
of the target market? Personally, I detest time limits. Feels like a time
bomb is on my machine. I would prefer a "Made with Trial version"
flagrantly stamped on top of all cards until a license is purchased.
John
Brilliant strategy, Southwest Air that is. I keep thinking that a save restricted demo version of Dreamcard that could open tutorial stacks without any time restrictions would get all the resentment caused by a time limitation out of the customer's mindset. Just make it not capable of saving or standalone construction. Then a set of instruction modules could be opened to learn programing with.
Mark
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