On Sep 3, 2004, at 8:38 AM, Dan Shafer wrote:
Schools typically want software free or at very low cost and they are (speaking from personal experience) very tough support customers because of turnover, lack of time and resources for most teachers and students to really dive in and learn a single program in the context of an academic calendar, and relatively infrequent use of any single piece of software. They are a difficult market to penetrate as well; the decision-maker is very often someone not on the org chart in a place where you could expect them to be. I'm sure things have gotten better since my last foray into that market, but making money there is a real challenge.
I have been in that market for 8 years now and agree that it is a tough nut to crack.
-- Best regards, Mark Talluto http://www.canelasoftware.com
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