Or, "sell it for what people think it will do for them" ala "use this shampoo and you can have your own 'When Harry Met Sally' moment".
;-) Judy On Sat, 15 Oct 2005 [EMAIL PROTECTED] wrote: > Or as good marketing people also say: > "Sell the sizzle not the steak." > What it "is" counts for little, what it "does" is everything. Or as good > marketing people put it: > "Never list a feature without describing its benefits." > What is different about TAOO? And why should I care? _______________________________________________ use-revolution mailing list [email protected] Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
