Good points, Richard.
On Nov 25, 2005, at 8:12 PM, Richard Gaskin wrote:

Personally, I think Rev is priced too low.

I can't say I disagree.

Back in the 80's -- I know, that's SO last century! -- there were two Smalltalks on the market. Digitalk sold for something like $99. ParcPlace Systems Smalltalk-80 sold for something like $1,000. While there were lots of differences between them, it was entirely possible to build most kinds of apps with the lower-priced product. I asked PPS founder Adele Goldberg one day how come she didn't lower her prices to compete for the broader market with Digitalk. I'll never forget her answer. "People who pay $99 for a development tool expect to learn it in a few hours, master it in a few days and hound tech support unmercifully at no cost. People who pay $1,000 for a development tool take it and their work seriously, understand that it requires a significant effort to learn and master, and are not only willing to pay for support, they are eager to do so because they don't want the company that makes their favorite tool to go out of business." She allowed as how she'd rather have far fewer customers who were professional not only in their work but in their attitude than 1 million hobbyists.

In some ways, this discussion is just a rehash of the old battle over who the market for Revolution is or ought to be: professional coders or hobbyists. I know RunRev disagrees with me -- and so do many of you on this list -- but I maintain you cannot adequately serve both markets.






~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Shafer, Information Product Consultant and Author
http://www.shafermedia.com
Get my book, "Revolution: Software at the Speed of Thought"
From http://www.shafermediastore.com/tech_main.html


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