Dan Shafer wrote:
But, as with others who have offered this viewpoint, I am compelled
to ask you to provide even one example of a development tool company
following the strategy you describe below that you say is "being used
by the most successful companies today."
And I'll expand on that a bit. Not only can I not think of a single
*development tool* company following the strategy of trying to serve
two markets with a single product, I can't even come up with a single
successful software company doing that.
I think I'd count Adobe - Photoshop and Photoshop Elements.
I think they're both variants of the same basic product - you might even
want to call Elements a "cut-down, crippled version of Photoshop" - but
it seems to me like they are basically the same product / same code base.
So where are these software companies that are following this two-
market strategy successfully? To the contrary, I think the secret to
a successful company -- in any sphere -- is focus. Do what you do
well and let others do the stuff you don't do well. If RunRev had a
couple hundred people, *maybe* they could figure out how to serve
both markets with great success. Short of that, I am unconvinced.
If they could figure this out, maybe they *could* have a couple of
hundred people :-)
--
Alex Tweedly http://www.tweedly.net
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