OMG, Judy, two things we can agree on in, what?, less than a month? Perhaps the end of the cycle is imminent!
:-) I spent two years once trying to sell a product into the "education market." (I use quotation marks because in my experience -- which may well have been unique for all I know -- there is no such thing as a "market" called "education".) Here's what I ran into (enough years ago that some of it may no longer be valid and it specifically applies to K-12, not secondary): 1. The decision-maker is often hard to find. This was a real deal-blocker for us. I'm not kidding. In one case, we found out that the key decision maker in determing what software a school district (a large one, at that) would buy was the nephew of the superintendent who worked as an outside consultant. He wasn't on an org chart and we could not make a direct presentation to him. That was the extreme but it was only a matter of degree. 2. Educators often cried poor-mouth, seeking deep, deep discounts that would have resulted in our inability to stay in business but then they also wanted reliable tech support (including pre-sale) and training. 3. Too often, educators felt justified taking our proprietary software and duplicating it for their fellow educators, on the same basis as #2, i.e., they were under-funded and under-paid. Now I'm not going to argue that educators are adequately compensated let alone overpaid. And I know that in the U.S. at least the priority we place on education in our budgets is horrific in contrast to the lip service we pay to the importance of education in our society. But even programmers have to eat (though they seem able to subsist of Jolt and Twinkies for extended periods of time, with the odd pizza tossed in for good measure.) But what does seem to me to be the case is that, as I think I hear you saying, educators seem (in general) to be OK with taking advantage of people who supply software technology to make their jobs easier but are not OK with others wishing to take advantage of their good nature as altruistic participants in the social discourse. And at the end, I just find this very interesting, not necessariiy negative or problematic. On 3/20/06, Judy Perry <[EMAIL PROTECTED]> wrote: I suspect that there are remarkably few educators who would apply to themselves the sentiment that they seem to demand of software developers. -- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dan Shafer, Information Product Consultant and Author http://www.shafermedia.com Get my book, "Revolution: Software at the Speed of Thought" >From http://www.shafermediastore.com/tech_main.html _______________________________________________ use-revolution mailing list [email protected] Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
