For the 2 cents it's worth:
I liked the name DreamCard. The name conveyed something to me, not to
mention the fact there was already considerable branding set in place.
Most good marketing folks will tell you it takes a lot of very strong
arguments to consider changing a brand. And changing a brand is an
expensive propositon (Now they'll have to replace "Transcript" with
"Revolution" in each and every document, help file, book, website,
etc.."). Not to mention the amount of resources it will take to make
that change in each customer and potential customer's mind.
In my humble opinion, I would've thought RunRev has bigger and more
important ways to use their resources. A small company like RR has just
so many resources and I would certainly want them focussed on NOT
creating more work for the company (as well for supporters like Dan who
have to go back and change every book), but rather on ESTABLISHING
better market awareness for the existing brands.
All that said, there are certainly extenuating circumstances which would
warrant the changes-- trademark and copyright violations among them. Not
being privy to the conversations, I wouldn't know what the compelling
arguments FOR the multiple brand changes are. Though, I suppose there
might be some mention of them on the list or website.
All that said, looking back, I've found these type of decisions were
made best not in a vaccuum, but with the help of trusted advisors. At
Human Code we had a board of directors, which met each quarter and
frequently offered different and valuable advice utilizing other's
experiences and perspectives, which helped me as CEO, make good
decisions. It's unfortunate RunRev doesn't work with a board of
advisors, as I'm sure a few past misteps in the past could've been averted.
This opinion is offered in the spirit of helpfullness, not to be
derogatory towards RR and their executive management. Frankly, there's a
lot going on that's really great there. And, if one takes the time to
read Kevin's posts, you will find him to be always polite and
appreciative of his customers, without ever resorting to threats or any
type of argumentive behavior. I suppose we all could use a dose of his
polite manners on this list.
best,
Chipp
_______________________________________________
use-revolution mailing list
use-revolution@lists.runrev.com
Please visit this url to subscribe, unsubscribe and manage your subscription
preferences:
http://lists.runrev.com/mailman/listinfo/use-revolution
