Mark Schonewille wrote: >> Mark Schonewille wrote: >>> I still know very many people, schools, firms etc. who still haven't >>> spend the resources on replacing their ancient hardware... >>> >> Does Apple or any authoritative EDU body publish market stats >> quantifying this? >> >> It would be help ROI projections to have some idea in advance of >> how many people would be affected. > > Problem is, people who are on a tight budget are not very interesting > to marketeers.
Precisely why marketers would have a keen interest in quantifying this. It would be invaluable to know the percentages of those likely to buy products for OS X and those who haven't bought a new computer in more than half a decade.
If the number of people using OS 9 is anything close to as large as it was two years ago, all projections for all OS X-based vendors will produce a deficit for these companies unless they're able to know and correct for this dormant submarket.
For this reason it would seem very useful for a professional marketing firm or major vendor to have put out the relatively minor cost to quantify this submarket.
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