*Hello Cassandra Community!We are at a pivotal moment for the Cassandra
community, with the first Cassandra Summit in 7 years coming up on March
13th, and a major release coming later this year with Cassandra 5.0. It is
important that we come together to set the publicity strategy and direction
for these important moments, and that we work together to define how
Cassandra shows up across the technology industry.To achieve this, we are
proposing the formation of a Publicity & Marketing Working Group, and we
are requesting your participation.What is the Publicity & Marketing Working
Group?This is a working group open to community members who have the
insight and skills to help define Cassandra’s public narrative and
participate in our marketing strategy and execution. The group will meet
once a month for an hour to discuss important marketing topics. You can
find us on #cassandra-events. We also propose adding a mailing list,
marketing@cassandra.a.o, to handle day-to-day marketing needs and async
communication. Our publicity and marketing partners from Constantia - Molly
Monroy <mo...@constantia.io> and Melissa Logan <meli...@constantia.io> -
will work with us to build this working group. What will this group be
responsible for?Our initial vision for this group is to accelerate how we
do marketing & publicity for Cassandra. We will refine and advance
Cassandra’s public perception of the tech industry, to show how Cassandra
has grown, innovated, and revitalized itself as a community. We will do
this through: - Participating in marketing strategy for major moments (in
particular, C* Summit in March and Cassandra 5.0 release later this year)-
Expanding our local meetup and events presence- Sourcing end-user case
studies for marketing and PR collateral- Making sure the Cassandra
community shows up at third-party events- Contributing content - from blogs
to documentation - to ensure we have a robust stream of content for our end
usersOur first two orders of business will be: 1. Jointly determine
operating model and governance, and get input and alignment on the above
goals/responsibilities. 2. Discuss marketing for Cassandra Summit,
primarily defining the news we will share at the event from the project
directly and from our sponsors. This is coming up quickly and we will need
community assistance to achieve our publicity goals. As this is a
community-driven group, please share ideas and feedback on the purpose of
this group and what we need to achieve. When is the meeting?We are
proposing the meetings take place on the 4th Wednesday of each month. We
will alternate times of the day to try to accommodate. We can adjust based
on member attendance. - Jan, March, May, July, Sept, Nov. - 4th Wed of
the month, 8a PT- Feb, April, June, August, October, Dec - 4th Wed of the
month, Wed 4p PTWe will create a centralized document to share and document
information about the working group, including meeting minutes, monthly
tasks, and priorities. Decisions will be discussed and finalized using the
project mailing list. Patrick*
