branding as a normal bundle?

[Andrei Pozolotin]

    *Hi*

    I am not sure why branding needs to be a system bundle export
    
http://karaf.apache.org/manual/latest-2.2.x/developers-guide/branding-console.html

    I am curious is there a way to inject it at startup.properties or
    bootFeatures stage, as a normal bundle?

    Thank you,

    Andrei