Hi Ted, >So I find that mental state estimations are the indirect way to model and >predict behaviors while directly modeling behaviors based on observed >behaviors is, well, more direct.
That's a lovely switch :-) you should come and work for our business unit, they would love you :-) However the experience of using page behaviour to recommend product has been really disappointing never out performing simple heuristics (and i mean really simple market segmentation). Maybe we should look again but having fallen for the engagement metric stuff once what would we need to look out for to make it better ? What's your secret Ted! Lee C
