It just means that there is an association. Causation is much more difficult to ascertain.
On Wed, May 4, 2016 at 6:06 AM, Nikaash Puri <nikaashp...@gmail.com> wrote: > Hi, > > Just wanted to clarify a small doubt. On running LLR with primary > indicator as view and secondary indicator as purchase. Say, one line of the > cross-cooccurrence matrix looks as follows: > > view-purchase cross-cooccurrence matrix: > > I1 I2:0.9, I3:0.8, …….. > … > > This, in very simple terms then means that purchasing I2 should lead to > the recommendation of viewing I1, is that correct? Of course, ignoring the > other indicators for now. > > Thank you, > Nikaash Puri
