bPlease change in http://fisheye.codehaus.org/browse/mojo/tags/jboss-packaging-maven-plugin-2.0-beta-1/src/main/java/org/codehaus/mojo/jboss/packaging/AbstractESBMojo.java?r=6588
private static final String ARTIFACT_TYPE = "jboss-esb"; to private static final String ARTIFACT_TYPE = "esb"; because we have problems with deployment on JBossESB 4.4.GA