you might look at opentaps implementaion of CMSFA
http://sourceforge.net/forum/forum.php?forum_id=559063

Scott. sent the following on 9/19/2007 3:51 PM:
> Hi All,
> 
> I am hoping to get some advice on how to proceed with prospects and request
> for information, etc. Our main business is dealing with the end consumer.
> It’s all B2C.
> 
> We are building out our customized version of ofbiz and we have run into a
> question with regards to the way we handle prospects, leads and general
> information requests. We currently use a web form on our existing site to
> handle requests like more info on a specific product, etc. We also receive
> typical emails that we would also like to convert into ofbiz based contact
> mechanisms as well as 3rd party referrals. Obviously there are short term
> marketing possibilities with these requests but not necessarily any long
> term benefit if we don’t convert them to a customer. 
> 
> So, if I’m understanding correctly and we use the request feature bundled
> into ofbiz, then we are able to see the information but there is no way to
> assign it to salespeople, customer service, etc. The ideal way looks like it
> would be to create a prospect for each request and be able to follow it
> through and use the info for short term contact, marketing and incentives to
> purchase, etc but even at the best of times, we struggle to get more than a
> name and email address. Obviously, we would have to change the field
> requirements that are currently necessary in the prospect portion of ofbiz
> but we also get a lot of spam too. 
> 
> So I guess the question is, if we do use the prospect type contact, are we
> able to purge unconverted items after a set period of time. I know we can
> expire things in ofbiz but spam and unconverted contacts would just take up
> unnecessary space and be nothing more than clutter in the long term. Is
> there a better alternative that we are not seeing? 
> 
> I would really appreciate any opinions on this. Thanks in advance for the
> help.
> 

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