Hi All,

We sell directly to the consumer (B2C) and have a question regarding
shopping lists. At the moment the wish list/shopping list is stored based on
a user creating and signing into an account but is there a way to use it
anonymously? In our current site we found that when we allowed consumers to
add to their wish list/shopping list anonymously (without sign-up), our
conversion rate ended up increasing. When faced with a sign-up page to add
to a wish list, it was simply abandoned by the consumer in the vast majority
of cases.

We also found that we had to allow the wish list to be saved in a cookie for
returning customers. The end result was a greater conversion rate. Our only
requirement for signing up was at checkout or if they wanted to use other
tools or by signing up for specials, etc. So, is there a way we can use a
reference to retrieve the wish list, some other id other than a signed in
party ID which is stored in cookie and then, when the visitor opens the site
that particular cookie is read and the shopping list can be retrieved from
the database?

Has anyone else run into this problem? Could anyone please offer some advice
to us for the best way to handle this? Any comments or suggestions would be
greatly appreciated.

Thanks in advance.

Scott. 

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