I believe Jira should be pronounced with a short "i" sound, as in Godzilla, 
which is where the name originated from. 
http://confluence.atlassian.com/display/JIRA/JIRA+FAQ

Ryan L. Foster
801.671.0769
[email protected]
ryanlfoster.com

On Feb 3, 2011, at 1:45 PM, [email protected] wrote:

> Me too. I've heard it said both ways.
> 
> Same thing with Jira. Some say jie-rah, some say jeer-rah.
> 
> -Adrian
> 
> Quoting Scott Gray <[email protected]>:
> 
>> I say O-F-Biz
>> 
>> Regards
>> Scott
>> 
>> HotWax Media
>> http://www.hotwaxmedia.com
>> 
>> On 4/02/2011, at 9:04 AM, Jacques Le Roux wrote:
>> 
>>> Most say OFF-Biz I think
>>> 
>>> Jacques
>>> 
>>> Wai wrote:
>>>> Hello All,
>>>> Is there a standard for pronouncing ofbiz?
>>>> Is it O-F-Biz or is it OFF-Biz?
>>>> Thanks
>>> 
>> 
>> 
> 
> 
> 

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