On 27/07/2015 12:45 AM, Paul Foxworthy wrote:
On 27 July 2015 at 14:39, Ron Wheeler <[email protected]>
wrote:


2) The product's name is "Apache OFBiz" not OFBiz and it makes sense for
the logo to include the proper name.

Then shouldn't the two words appear side by side in the logo?

Cheers

Paul Foxworthy

That is not always the case.
I think Sharan and I have found quite a few cases in he Apache world where the logo just includes a graphic element (feather usually) to reference Apache or does not include any reference to Apache in the graphic (Solr).

The less that appears in the logo graphic gives more flexibility in how it can be used.

There can be images in our library that include both the graphic and some text to make it easier to get what people want on their own product docs while retaining some consistency. We can make as many of these as we want with whatever text people need and want to share in the "cost" of creating. If a company feels that it is important in their market to associate themselves with the Apache name, they will want to have the OFBiz logo with "Apache" above, below, right or left of the OFBiz logo. They might do this only with their technical documentation that is going to be read by IT people who know the Apache name. They might just use the OFBiz logo on documentation destined for accountants and non-technical managers who will associate Apache is with the name of an American First Nation.

Ron


--
Ron Wheeler
President
Artifact Software Inc
email: [email protected]
skype: ronaldmwheeler
phone: 866-970-2435, ext 102

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