I know of at least one good A/B testing service that uses JavaScript
at the Front End. So that would work and it wouldn't not touch the
PIO+UR stack. But your answer made me think of something else: Is
there a way to score two models with PIO?  Maybe Google Analytics is
still preferable even for that task...

Thanks
Gustavo

On Mon, Sep 26, 2016 at 7:21 PM, Pat Ferrel <[email protected]> wrote:
> A/B testing it the typical way to compare the performance of 2 or more 
> versions of an app. You should make sure that the versions only vary in 1 way 
> to isolate what you are comparing. So channel some traffic to a page “without 
> recommendations” and some amount of traffic to a page “with recommendations” 
> and measure your conversion KPI for both cases. If your conversion is a sale 
> or purchase you may have to split all users permanently over the test period. 
> if you are only measuring CTR you may be able to split impressions since you 
> don’t have to track users as a group all the way to a purchase.
>
> On Sep 26, 2016, at 5:45 AM, Gustavo Frederico 
> <[email protected]> wrote:
>
> Allow me to elaborate some more: there's a second question related to
> the original one. How to score a model in Production?
>
> Thanks
>
> On Fri, Sep 23, 2016 at 2:58 PM, Gustavo Frederico
> <[email protected]> wrote:
>> Considering PIO + the UR template, what are some of the ways to score
>> the model? I can think of some A/B testing but that would imply
>> relying on things outside the PIO + UR stack. Is there a way to
>> measure lift or "score the model"? Cross-validation with separate
>> testing set?
>>
>> Thanks
>>
>> Gustavo
>

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