On 3/24/06, Al Eridani <[EMAIL PROTECTED]> wrote:
> But cars are a good example of the type of branding being attempted
> with Struts. Why does Ford keep marketing a model like the Mustang that
> it has changed so radically over the years, instead of calling it something
> else?
>
> Because they are banking on the familiarity and (hopefully) the good
> reputation of the name among the general buying public; to the marketeers,
> any connection between the name and the content is irrelevant.

I agree, and to go even further with the analogy, you do not need to
learn how to drive again when you get a new Mustang. The switch for
the wipers may be in a different location, and the cruise control may
be a bit different, but the brake is still on the left, and the gas is
still the skinny pedal on the right.

Again, this is NOT the case with with struts-action and
struts-shale...so why are we pretending it is?

Larry

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