spring-ws component 2.15.2

[Nick Bryan]

Hi,
Trying to use spring-ws as a web service client and set up the following very 
simple route based on the component doc

public void configure() {

    String dataRequest = "<ns1:GetWeather 
xmlns:ns1='http://www.webservicex.com'>" +
            "  <ns1:CityName>London</ns1:CityName>" +
            "  <ns1:CountryName>England</ns1:CountryName>" +
            "</ns1:GetWeather>";

    ProducerTemplate template = getContext().createProducerTemplate();

    from("direct:example")
            .to("spring-ws:http://www.webservicex.com/globalweather.asmx";);

    template.requestBody("direct:example", dataRequest);
}

When I run it I'm getting the error -  No consumers available on endpoint: 
Endpoint[direct://example]

Any pointers as to what I'm doing wrong?
Thanks
Nick