On Mon, 2011-06-20 at 13:20 -0400, Lamar Owen wrote: > On Sunday, June 19, 2011 10:58:28 AM Fernando Cassia wrote: > 73 year > olds say "how cool"? I thought ´cool´ was a 1980s thing (sorry, > > English is not my native language :) > > In a local restaurant, there is an old advertisement poster for men's > boxer shorts, and in quotes the word 'coolness.' My oldest teenage > daughter saw that and wondered about the 'modern' advertisement. > Fortunately, there was a copyright date on the poster. The date? > > 1915. > > What's old is new again. > > It's quite possible that a little over twenty years after that ad was > published the shorter 'cool' was still in use, around the time a 73 > year-old would have been born.
It's also possible that the advertisement literally meant "keeps your genitals cool in the summer". It's hard to know what a hundred-year-old advertisement might really have meant :)
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