Well Kevin I think that article is one of the biggest lying sacks of dog dung I have ever read.

The ONLY reason they are doing this is pure greed.  The email scanning
services charge extra for applying "branding" and the amounts are unreal, and I happen to have a customer going through the RDP process for a new firewall mail scanner and every last dirty dog sales guy
has been badgering them "do you want Branding, huh, huh, huh," and
every one of them charges am EXTRA fee per message and user for this "service"

It's disgusting.  It's just greed disguised as "we are making things
safe for YOUUU"  They are trying to push a "standard" into email that
they are hoping to make so that 99% of the companies that do it, have
to pay someone a fee-per-message-per-month.

Go ahead and support it if you want but please don't pretend it's purpose is to make things safer. It's purpose is to enrich someone's
pockets.

Ted

On 7/22/2020 8:07 AM, Kevin A. McGrail wrote:
There's been some sporadic discussion from BIMI for a few years.  Just
caught this article:
https://venturebeat.com/2020/07/21/google-launches-bimi-pilot-to-bring-verified-brand-logos-to-gmail/

Regards,

KAM

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