On Fri, 4 Dec 2009, Charles Gregory wrote:

As soon as any whitelist service like 'returnpath' accepts a client, they perform the following:

1) Review the client's address list - look for honeypot addresses.
   If any are found, clearly the client has not vetted their list.

2) Perform their OWN 'opt-in' mailout to that list.
     "Hello, we at (company eg. Retunrpath) have contracted to operate a
      mailng list on behalf of (client name). They have provided your
      address as one that has *requested* advertising mailouts from their
      company. We respectfully request that you verify this
      subscription/request by replying to this e-mail. IF you do nothing,
      this will be your last mailing from this company."

Both would have to be done any time a new address was added to the mailing list. And there would have to be some watchdog ensuring the MSP doesn't relax the policy over time.

It's a great idea. The problem is, how do you get mail service providers to do this? What causes them loss of revenue if they _don't_ do it?

About the only leverage I can see is if the large ISPs and freemail providers (hotmail, comcast, MSN, etc.) start to outright block MSPs that don't auditably follow these guidelines. And I don't see that happening.

I'm sure we would all live with the occasional true 'opt-in' request,

Absolutely, particulary if it's the proper "ignore means permission denied" model.

if we knew that the end result would be that it would stifle spam by giving the legitimate mailers, the ones whose mail we *want* anyway, a better chance to reach us.

I don't think it would have that effect. Being able to force such a policy onto MSPs won't affect spambot networks.

--
 John Hardin KA7OHZ                    http://www.impsec.org/~jhardin/
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