Of course you're right, Chris.
I forgot to add some remarks on my mail...
The logo you see here should be the full-scale one.
http://www.mclink.it/personal/ML4516/tapestry/tapestry_logo.jpg
For monochrome or small size I would suggest a plain bg green, with the
background T still giving the Tapestry-reminding touch. Also for small
size the feathered name will vanish.
Similar considerations for the b&w version.
I would not add any feather in the main logo, to leave it simple and
consistent on small scale.
I'm sorry but I had no time to create the small scale... I'll try
something later.
But I would prefer to do it only if it earn some amount of consensus.
Bye bye and thanks for your remark. =)
Townson, Chris wrote:
Whilst drop-shadows, 3-d effects, and soft-patterns can look good at a large
size, they scale _very_ badly.
It's _very_ important that logos work at all sizes and that they have direct
visual impact: cluttered designs which involve layering of motifs one upon the
other will fail in this regard.
They also need to work in colour and monochrome, and may be used on coloured
backgrounds. Gradients and the like are, therefore, also out of the question.
Think of all the _really_ successful logos out there (e.g. Mercedes, IBM, Nike,
Coca-Cola etc etc): simplicity; clear lines; simplicity, directness.
In another thread ("new logo for Tapestry"), Marcus Schulte made the excellent point that
the spamassassin logo makes an excellent job of referencing the Apache feather in a way that also
conjures the "emotion" of the product (i.e. an arrow killing spam mail! :D)
Now, whilst it's not necessary for the Tapestry logo to be the next Nike-tick
or Mercedes-star, it's definitely worth learning from them.
A good, quick reference can be found here:
http://www.goodlogo.com/backgrounds/good.logos/
Chris
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