Washingtonpost has given this article which says that
Hispanic (Spanish speaking) population has grown by 60
% in the last decade to 35 millions.

This will promote metric system in 2 ways
1. Hispanics will prefer NAFTA (Trilingual) made goods
since it includes Spanish language.
2. Immigrants and their children have the tendency to
read metric units in the products.

Probably this is the reason why the companies are
selling more NAFTA goods in the US market.

http://www.washingtonpost.com/wp-dyn/articles/A32121-2001Mar6.html

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