2001-03-25
Louis,
Your talking sense! The people who write the articles don't think along
sensible lines. The fact that one can not buy milk by the ounce, and most
people if asked could not even tell you how many ounces there are in a
gallon, 3 litres or 3 quarts is not even considered. It is done this way
because marketers want the consuming public to think they are helping the
consumer by giving them a means to compare prices. But, the units chosen
are unrealistic or difficult to manipulate, so out of frustration, the
consumer does not bother to compare. Thus, no one knows what product is the
better price value.
The marketer doesn't want the consumer to know. He doesn't want the
consumer to be able to easily figure out unit pricing. He wants it to be
difficult so the consumer gets frustrated and gives up. He wants the
consumer to believe that what he tells him/her is true. Since the consumer
has decided not to compare for himself, because he can't, he believes the
marketer and buys the product unknowing whether he was cheated or not.
And that has got to be the oldest scam, or at least one of them.
John
Keiner ist hoffnungsloser versklavt als derjenige, der irrtümlich glaubt
frei zu sein.
There are none more hopelessly enslaved then those who falsely believe they
re free!
Johann Wolfgang von Goethe (1749-1832)
----- Original Message -----
From: "Louis JOURDAN" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[EMAIL PROTECTED]>
Sent: Saturday, 2001-03-24 16:26
Subject: [USMA:11811] Re: Minute Maid
> At 13:14 -0500 01/03/24, Nat Hager III wrote:
> > Gallon, 3-litre retail for comparable price per
> >ounce.
>
> Would be even better if they said "Gallon, 3-litre retail for
> comparable price per liter"
>
> Louis
>
