Gene, I agree with you, but... The "Joe Sixpacks" we're trying to persuade
are familiar with the term, "weights and measures."
This is a political battle, and in politics, *how* you say something is
(sadly) often more important than *what* you say. In commercial
advertising, subtle differences in wording can make a big difference in
sales volume. "Weights and measures" connotes something familiar and even
old-shoeish (which metric is, of course), whereas "units of measurement"
would come across as neutral or even cold to most people.
Jason
----- Original Message -----
From: Gene Mechtly <[EMAIL PROTECTED]>
To: U.S. Metric Association <[EMAIL PROTECTED]>
Cc: Metric Forum <[EMAIL PROTECTED]>
Sent: Tuesday, August 28, 2001 2:20 PM
Subject: [USMA:15039] Better Name
> On Mon, 27 Aug 2001, Nat Hager III wrote:
>
> > At a minimum let me suggest a name: "Americans for Sensible Weights and
> > Measures" (ASWM)...
>
> The term "weights and measures" is detritus from antiquity.
>
> "Americans for Sensible (or universal) Units of Measurement" would be much
> better.
>
> Gene.
>
