Jim (McCracken), Please report the name of the radio station which broadcast the Midas advertising using "micro-millimeter"; for the information of David Cwik at Midas International. Thanks. Gene. ---------- Forwarded message ---------- Date: Thu, 6 Sep 2001 19:21:43 -0500 (CDT) From: Gene Mechtly <[EMAIL PROTECTED]> To: David Cwik <[EMAIL PROTECTED]> Subject: Re: Midas Internet Inquiry Dear David, The Midas advertising which used the non-standard and exaggerated submultiple expression "micro-millimeters" for remaining thickness of brake pads was broadcast by radio in the Washington, D.C. area. The correct submultiple is "nanometer" symbol "nm" for optical lengths. I'll try to track down the station name for you. Eugene A. (Gene) Mechtly, College of Engineering University of Illinois at Urbana-Champaign 1406 West Green Street, Urbana, IL 61801 ........................ On Thu, 6 Sep 2001, David Cwik wrote: > Dear Mr. Mechtly, > > We received your email and want to thank you for taking the time to write > us. In order for our marketing department to investigate your comments, we > will need additional information. > > In what type of advertising was the measurement information presented? TV > ad, radio ad, print ad (newspaper advertisement, coupon, etc.). Our Midas > shops are independantly owned franchises in which the individual owners are > allowed to set up local adversiting in the vicinity of their shops. We'd > like to track down the advertising source to which you referred in your > email. > > We look forward to your reply. > > Sincerely, > > David Cwik > Midas International
