This article on the USA is in this month's issue of the BWMA's magazine Yardistick:
BRITISH WEIGHTS AND MEASURES ASSOCIATION THE US IS STILL WITH US Mr Peter Seymour, a journalist, screenwriter and actor living in Hoboken, New Jersey, USA, published an article in the July 2001 issue of �Ideas on Liberty�, the magazine of the Foundation for Economic Education at Irvington on Hudson in New York, and a later version appeared in the September of �The European Journal�, entitled �The Metric Assault on American Standards�, on which we warmly compliment the editor and his colleagues at the European Foundation, and from which � in view of the article�s great importance � we extensively quote as follows: �Since America�s infancy, metric missionaries have been frustrated by our steadfast resistance to being converted. They�ve blamed public ignorance, apathy, meagre government funding and more. But beneath the surface, our enduring allegiance to the US Customary system of weights and measures is rooted in a commonsense, even if largely intuitive, preference for this finely honed system of inches, pounds, quarts and degrees Fahrenheit. Most Americans can remember, from the late 1970s, when US metrication was proceeding like a five-year plan commanded by the Kremlin. Wall charts and study guides in grade schools indoctrinated students like me about the �superior� and �more scientific� SI � Le Syst�me International d�Unit�s � the new and improved version of metric. Although belittled as a hodgepodge of historical oddities, our customary measurement system withstood insults and assaults from the �inevitably global standard�, the most visible vestiges of which are the �kph� markings on speedometers, the Food & Drugs Act required nutritional labelling on packaged goods and the litre-based soft drink bottles. While compliant Canadians dived headfirst into metrication, we recalcitrant Americans ignored and laughed at it until it slunk away. Despite renewed sales pitches, regaling the glories of base-ten measurement and the progressiveness of global conformity, Americans aren�t buying metric. We remain committed to the familiarity, versatility and greater accuracy of measurement practices that date back to the Pyramids of ancient Egypt � built with the same inch as found on a schoolboy�s ruler. Starting back in 1799 Thomas Jefferson, then Secretary of State, recommended that Congress introduce a decimal-based measurement system. While not proposing any specific scheme (the metric system was formalized nine years later), Jefferson did advise that any new base units should resemble those already in common use wherever possible. Congress put the issue on the back burner, thus beginning a policy of benign neglect that continues to the present. In the first US metric study in 1821, John Quincy Adams, also then Secretary of State, reported to Congress: �Weights and measures may be ranked among the necessaries of life to every individual of human society. They enter into the economical arrangements and daily concerns of every family. They are necessary to every occupation of human industry; to the distribution and security of every species of property The knowledge of them�is among the first elements of education, and is often learned by those who learn nothing else, not even to read and write.� Adams went on to advocate the metric system as a national standard, but again Congress left well enough alone. Forty-five years elapsed before Congress supplied each state with a set of metric weights and measures as it authorized nationwide use of the new system on a voluntary basis, thus expanding our choice of measurement methods. In 1875 the United States became one of 17 nations to found the International Bureau of Weights and Measures, based on metric. In 1893 the US Bureau of Standards adopted metric as its �fundamental system of standards�, which legally defined customary units in terms of metric equivalents. And that�s pretty much where things sat for the next 75 years. Today, the use and importance of standardized measurement is vastly greater than at the dawn of the industrial age. Geodetic, topographic, climatologic, political and road maps of the entire earth have been meticulously calculated with customary co-ordinates and charted in customary units. Surveys are the conceptual infrastructure for the layout of streets, highways, railroads and parks; for the engineering of bridges, tunnels, canals and dams; for the installation of pipelines, water mains, power grids and cable networks; and for the positions of navigational beacons and the orbits of satellites. Customary units, in blueprints and hardware, are built into our homes, ships, skyscrapers, churches, monuments and historical landmarks. The construction and operation of nuclear power-plants, airports and aircraft, military equipment and the International Space Station, to name a few, are predominantly based on customary specifications. Our system is communicated through countless labels, cookbooks, manuals, textbooks, schematics, menus and traffic signs. Preserved in our literature, songs and movies, thriving in the daily conversations and habits of a quarter of a billion US professionals, consumers and students, customary measure serves the diverse needs of everyone from carpenters to chefs, children to rocket scientists. With such an enormous investment in physical and human capital, there ought to be a convincing reason to justify our suffering the stupendous costs and confusions and hazards of drastically altering our measurement system. The primary contention of metric advocates is that adopting a globally uniform system of measurement would greatly benefit the US economy. Fluency in metric, the Esperanto of measurement, would facilitate industry and trade by increasing our nation�s exports, competitiveness, productivity and employment. This one-size-fits-all thinking, typical of metric missionaries, is plausible, but such assertions are thoroughly refuted by experience and reason. The US General Accounting Office (GAO) is a respected government watchdog. Its Metric Report of 1990 summarized the major economic burdens of a forced US metrication and devastated pro-metric arguments with careful analysis. Imports of metric products would increase because metric products required for US conversion would have to be obtained from other countries. Furthermore, due to the additional costs of conversion, US products would be more expensive than imported products that were already metric. Foreign countries would benefit from broadened markets and new economies of scale due to increased production and lower operating costs. The US would also be flooded with customary products produced by other countries to meet the continuing demand by the public for goods during the conversion period. A pamphlet from Americans for Customary Weights and Measures (ACWM), a grassroots body, passes along the warning: �Thousands of workers would lose their jobs and older workers would be displaced. Metric conversion would require massive retraining and would deprive the country of workers with valuable experience and the intuitive feel for measurement upon which craftsmen, engineers and many other workers depend.� The preamble of the �US Metric Conversion Act� of 1975 enumerated the costs of clinging to our provincial ways, including: �3. World trade is increasingly geared to the metric system of measurement. 4. Industry in the US is often at a competitive disadvantage when dealing in international markets because of its non-standard measurement system.� But, reassuring the unconverted, the GAO noted: �Worldwide usage of US customary standards is still much greater than that of metric standards.� Although US usage accounts for much of this, customary standards persist internationally in numerous forms, ranging from any use of latitude and longitude, to industry-specific units such as troy ounces and carats, to any production whose actual dimensions are tooled on customary units. [Usage of customary measures is actually even greater than he realized, owing to his omission of Britain which, like most Americans, he imagined had already gone completely metric!] To clarify the last, the most successful photographic film format continues to be manufactured to its original specification of exactly 1 3/8 inches in width. The customary standard of this American invention has been eclipsed by its subsequent relabelling as �35mm�, an approximate metric equivalent. This kind of �soft conversion� succeeds in giving the appearance of metric prominence, of greater precision and of foreign industrial clout, but it doesn�t alter the hard reality that about two-thirds of global industrial output remains based on customary specifications. In a shocking report to those who scoff that America stands alone among industrial nations in rejecting metric, the GAO concluded: �The United States should not risk its industrial success, obtained under the customary system, by changing to a new system.� In spite of this unqualified verdict and the unswerving popularity of customary measure among US businesses and consumers alike, the metric system is the �preferred system of weights and measures for US trade and commerce�, or so it was ordained by Congress in �Public Law 100-418�. In fairness, because this provision was buried in the 2 inch-thick �Omnibus Trade and Competitiveness Act� of 1988, it is doubtful that any congressman knew he was voting for it. Less excusably, by signing �Executive Order 12770� in 1991, President George H W Bush directed federal agencies to proceed on their meddlesome path of advancing �the national goal of establishing the metric system as the preferred system for the US government.� [But, of course, this proved ineffectual: see �The End of the US Metric Road� in our issue No.15, �North America� in No.14, and �US Abandons Metrication� in No.9 and �Transatlantic Dialogue� in No.8. Furthermore, there was never any question in the USA of compulsion.] Any American business interest could and would label, package and produce in metric voluntarily and on its own if doing so were profitable� �The competitiveness question is a non-issue. US manufacturers, large and small, make their products in whatever units are required � as did Japanese makers in the fifties (and still)�, says Patrick McCurdy, a consultant for the American Chemical Society and editor of several trade journals. Harassed by means dismayingly reminiscent of those presently prosecuting Mr Thoburn, the post-revolutionary French citizen yielded to the metre, gram, litre and centigrade thermometer, but the complete metric Utopia, originally envisioned with a 10-hour clock, 10-day week and 400-degree circle, was never consummated. Thanks to informed opposition and our healthy, intuitive resistance, Americans have never given an inch � thus far. But at the Metric Program Office, our tax-dollars continue to employ professional meddlers who view our freedom as a nuisance and take advantage of our trusting assumption that if something ain�t broke, nobody�s trying to fix it. Today�s metric proponents aren�t mounting a frontal assault like the one in the late 1970s, much less confiscating the scales of your neighbourhood grocer. Having learned from past failures, they�ve implemented a stealthy strategy of pushing through small changes to nudge out non-metric options�US metrication is one of those issues that can slide from seeming too trivial to bother with today into being too large to reverse tomorrow. So remember, an ounce of prevention is worth a pound of cure. Even as our federal government exhorts, �The uncertainty is not whether to move to the metric system, it is how and when to make that move�, we can take heart from the words of ACWM metrologist Bob Falk: �Our system of measurement is not a haphazard collection of archaic units or the product of committees of sheltered academics with no practical experience in the real world. It�s the result of more than 7,000 years of research and development by billions of people whose lives and livelihoods depended on useful, reliable measurement.� And that is why, so long as Americans defend their freedom, the measurement issue will never be decided in a government office. It will be settled at the check-out counter, in grocery stores and kitchens, on the desks of editors and draftsmen, on shop floors, highways and the moon, where � thanks to missions achieved entirely with our outdated pounds, gallons and miles � America once again stood alone.� [Well, not quite alone!]
