As long as National Geographic has no competition,
they will continue to use ifp, so we have to find
a competitor magazine and buy it.

Madan


--- kilopascal <[EMAIL PROTECTED]> wrote:
> From: "kilopascal" <[EMAIL PROTECTED]>
> To: "U.S. Metric Association" <[EMAIL PROTECTED]>
> Subject: [USMA:18966] Re: National geographic again
> Date: Thu, 21 Mar 2002 18:16:48 -0500
> Reply-to: [EMAIL PROTECTED]
> 
> 2002-03-21
> 
> If National Geographic feels that it has to use FFU
> in English because of
> its American audience, that is a decision we have to
> live with for now.
> But, that does not justify using FFU for English
> speakers world-wide.  The
> logical thing to do would be to publish a metric
> edition for the rest of the
> English speaking world.
> 
> But, let's face facts.  Such an endeavour would not
> be cost effective.  We
> as metric proponents have argued for years that
> American companies are at a
> disadvantage because they will either have to go
> completely metric or
> manufacture two different product lines for the
> American market based on FFU
> and the world market based on metric.  But, American
> industry doesn't seem
> to have been scared by our argument.  They seem to
> feel that they can
> produce a single product entirely in FFU and still
> sell it to the world.
> And so far, they can!
> 
> Unless there is a significant number of complaints
> from people (and/or
> governments) around the world that demand metric or
> else, and the American
> market is no longer able to sustain American
> industry, don't expect these
> people to bend just because we think they should. 
> The US will change only
> when it hurts them where it counts....in the wallet.
> 
> John
> 
> 
> 
> 
> 
> ----- Original Message -----
> From: "Ezra Steinberg" <[EMAIL PROTECTED]>
> To: "U.S. Metric Association" <[EMAIL PROTECTED]>
> Sent: Thursday, 2002-03-21 17:24
> Subject: [USMA:18962] Re: National geographic again
> 
> 
> > I'm still puzzled how National Geographic can
> convert to metric in
> languages
> > other than English but still support the use of
> only US customary units in
> > the English-language edition (because the US set
> of units is not entirely
> > identical to the Imperial set of units). Do they
> perhaps figure that since
> > they claim nearly all English-language readers are
> American (can this
> really
> > be true?) and that the US system is close enough
> to the Imperial one so as
> > not to matter? (After all, saying "millions of
> gallons" is essentially
> > identical whether you're referring to the US or
> the Imperial set of
> units).
> >
> > Ezra
> >
> 


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