Ezra Steinberg wrote in USMA 19510 >I suspect, though, that a manufacturer would wait until ALL the States allow >metric-only labels before they would print such. When that happens, they can >sensibly do so because they could sell their products throughout the NAFTA >region with a single printing of labels. Thus, it seems very important to get >all the non-automatic States to approve metric-only labelling to facilitate >this transition.
It is not that simple. Canada requires package labels printed with equal prominence for French and English. That is a much more expensive requirement than printing contents in ifp and metric. Bad French will annoy or amuse francophone buyers, approximately a quarter of Canadian buyers. Joseph B.Reid 17 Glebe Road West Toronto M5P 1C8 Tel. 416 486-6071
