2002-05-05 This is interesting, Harry!
Doesn't having a 285 g label for India and a 10 oz label for the US require two separate production runs? Aren't the costs of packaging the same even if you had a 300 g pack for India and a 10 oz (285 g pack for the USA? We are talking about a 15 g difference? How much wider (and/or taller, deeper) would the 300 g package be compared to the 285 g package? What does this product look like? I find it hard to believe that a 285 g package has 9 facings and a 300 g package only gives the 7. Can you provide more info on this? John ----- Original Message ----- From: "Harry Wyeth" <[EMAIL PROTECTED]> To: "U.S. Metric Association" <[EMAIL PROTECTED]> Sent: Sunday, 2002-05-05 03:19 Subject: [USMA:19915] Latest (and last) Tasty Bite stuff > > >Reply-To: "Alpana Parida" <[EMAIL PROTECTED]> > >From: "Alpana Parida" <[EMAIL PROTECTED]> > >To: "Harry Wyeth" <[EMAIL PROTECTED]> > >Subject: Re: Tastybite.com Feedback > >Date: Fri, 3 May 2002 08:20:14 -0700 > >X-Mailer: Microsoft Outlook Express 5.50.4133.2400 > > > >Dear Harry, > >1. In India, the pack is 285g. The oz. is simply diregarded. > >2. Kg and gm (Kgs and gms. in the plural) is common usage in India -infact, > >it is even in textbookts and so on. It is only when you draw my attention to > >it that I have realised that it is not international. > >3. Planograms are the way stores set their shelves. They pre-designate > >products layout on shelves and accordingly plan the shelf heights and > >widths. We found that a taller product gave us only the top or the bottom > >shelf in most cases. Or else, the product used to be lying down -all the 3 > >options are a no-no for a seller. > >Further, the greater width of the pack gave us only 7 facings in most > >shelves, now, in the same allocated space, we have 9 facings. > >Now that we conform to the standard, we are increasingly on the eye-level > >shelves. > >Regards > >Alpana >
