I just sent the following message, via their feedback page, to Arbor Mist Wineries:
Please accept the following comments in the helpful spirit in which I offer them. Although wine labeling regulations prohibit it, your bottles show U.S. Customary Units on their labels. For example, after 750 mL, you show 1.5 Pt in parentheses. This is not only inappropriate, but it's also wildly inaccurate, given that neither a U.S. nor an Imperial pint is 500 mL. Additionally, you show the serving size in fluid ounces, with the SI value (240 mL) only parenthetically -- in spite of the fact that all the nutrition information itself is pure SI (i.e., modern metric). Further, your bottles do not have the usual 750 mL embossing at the base. With the exception of the U.S., all the countries in which you sell your wines are metric (some of them for over 150 years). I strongly recommend that you adjust your labeling practices to conform to those of the rest of the wine and liquor industry, both of which are exclusively metric. Respectfully, Bill Potts Bill Potts, CMS Roseville, CA http://metric1.org [SI Navigator]
