good work! TV are advertised in cm only here! (germany) they state the visible diagonal!
----- Original Message ----- From: "Mike Joy" <[EMAIL PROTECTED]> To: "U.S. Metric Association" <[EMAIL PROTECTED]> Sent: Wednesday, August 28, 2002 4:20 AM Subject: [USMA:21970] Computer monitor sizes > Hi all, > Below is a copy of a letter sent to a leading Australian computer retailer > who advertise heavily and (for some reason) is sticking to the use of > inches for computer sizes. Will let you know if it does any good:- > > > Chief Advertising Officer, > Harvey Norman P/L, > A1 Richmond Rd, > Flemington > NSW 2140 > 2002-08-26 > > Dear Sir, > > Re: Use of non-metric measurements in your ads > > Why do we have to put up with the American measuring system in your ads? > > I refer to computer screen sizes, and it's surely no longer appropriate in > this day and age to say, e.g. 17" as a size with no reference to the actual > screen size or area in mm. > > TV screen sizes are advertised in cm so why not computer screen sizes? > > After all, the inch size is only a guide, similar to a type code, and a > real size is what is needed. So 17" (for instance) should be quoted as a > 328 x 251mm screen size. > > It would serve two major purposes in quoting the correct screen size - > > 1) It will give consumers a clear indication of what they're getting (i.e. > the actual height and width), and > > 2) it would enhance your company's image very considerably in the eyes of > technically-minded people in your taking the initiative to be a leader in > this area of advertising. > > This country converted to the use of metrics many years ago and there's > really no need to keep using the old system - our children are not that > interested in having to learn the old system of measures. > > Yours sincerely, > > Michael R. Joy > 8 John Place, > Perth WA 6027 > > cc: Trading Standards Dept, ACCC > USMA website listserv > >
