This is one of the most sensible, thought-provoking posts we've seen around here in 
recent days.  I echo John's thoughts below.

Great job, John!

Marcus

On Thu, 28 Nov 2002 10:11:12  
 kilopascal wrote:
>2002-11-28
>
>This group seems to be divided between those who want a planned, quick
>metrication and those who want those "market forces" to either push
>metrication or let the status quo exist.  Maybe somewhere in-between is the
>right answer for the US.  We really don't need to have a 100 % push right
>now, but we need some type of push to at least get the ball rolling.  We
>don't even have that.  As soon as the ball does begin to roll, someone stops
>it and pushes it back
>
>All we rally need to do is get metrication to advance to a point of critical
>mass.  It is at that point that we can allow metrication to proceed
>unmolested or reach a high point of usage without fear of reversal to FFU.
>Critical mass is the point where it becomes uneconomical to continue to use
>FFU.  It is a point where raw materials and finished goods only come in
>metric sizes and are described only that way.  Those who wish to continue in
>FFU will only cause hardship on themselves.  They either metricate on their
>own or go out of business.
>
>I remember reading some years back that when the Australian construction
>industry went metric at least one builder refused to change.  No one told
>him he couldn't keep on using FFU.  But, something happened.  He couldn't
>buy FFU supplies.  No one was making them.  And those that said they could
>wanted him to buy astronomical amounts at real high prices with long lead
>times.  In the end, he went out of business and blamed metrication for his
>demise.  I'm sure other builders in Australia at that time jumped for joy,
>as it was one less competitor to deal with.
>
>The first step in this type of metrication is to define at what point
>critical mass exists.  Is it the 50 % point?  We are supposed to be at 40 %
>now, so we really need only change 10 % more if this be the case.  Or is it
>key industries?  Many industries are metric, but let's face it, they are
>metric in secret as far as Joe Six-pack is concerned.  If we took a poll,
>I'd bet well over 90 % of Americans would feel that the US is virtually 100
>% FFU.  Their metric experiences are very limited.  Metric companies and
>industries have done very little to advertise their metric usage.  Metric is
>only used by foreigners.  So, the public is unaware of any metric usage by
>American companies.
>
>One way to promote metric is for our government (or someone else) to point
>out to the country how metric we really are.  And how and what being in the
>middle is costing us.  If it isn't the government that is going to do it,
>then someone with an interest in metric can and should.  How?  I don't know
>right now.  But, with ideas and suggestions from others maybe a method can
>be devised.
>
>What about the psychological approach?  We've discussed this before.  That
>is where we get products such as gasoline and grocery store scales to
>convert right away.  This also includes such things as football fields,
>weather reporting, and highway signs.  Metrication of all or most of these
>may push us to the point of critical mass.  How?  Simply by exposing the
>whole country en-masse to SI.  Many, especially opponents to metrication say
>metrication of these areas is a waste of money and serves no purpose.  OH,
>but it does.  These area are easy to metricate and have the effect of
>exposing the most people to a working use of SI almost over night.
>
>Just think how quickly the masses will adapt to SI if they have to buy their
>gas and food by the litre and kilogram respectively, hear only metric
>weather reports, drive down metricated highways, and hear and see football
>and similar sports described only in metres.  And what would it cost to make
>such a change?
>
>If the nations gasoline pumps and grocery store scales are already metric
>capable and all that need be done is for a qualified person to flip a switch
>or set a different code into the program, then the cost is minimal or not at
>all.  Weather reporting cost nothing to metricate, the reported just starts
>speaking metric one day.  Road signs will cost something,  but their
>metrication can be planned to make costs minimal.  Just think of the
>psychological effect it will have on the population as well as push it will
>have on business as they try to keep up with the change.
>
>Those who believe in the market forces method of conversion really need to
>come to grips with reality.  The reality is nothing will change on its own.
>It needs a push in the right direction and at the right time and place.
>
>So, folks, how do we get that ball rolling again?
>
>John...


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