Actually, now that we bring up this subject, it may be that the metric system in the hands of a metric-savvy public would TEND to increase the number of consumers who would see through the packaging chicanery that goes on. Candy bars labeled to the nearest gram, and only the nearest gram, MIGHT tend to be more telling than the jumble of ounces and fractions and grams and fractions. Consumers will look at the number and see that it has gone from 60 g to 55 g for the same price or more. Consumers are in a rush, and will make decisions in a rush. Jim is right; the student consumers are few and far between. The best rational packaging, IMHO, comes from the best system of measurement.
I agree entirely with this. Although I don''t think so-called "rational" sizes are any such thing, I agree that metric will help. It's a heck of a lot easier to compare (say) 300 g vs 350 g packages than 15-3/4 oz vs. 1 lb 2 oz packages.
Electrical Engineer
Industrial manufacturing manager
Salt Lake City, Utah, USA
www.qsicorp.com
