I fully agree with Marcus. Irrational metric sizes will fire opposition to metric. And in metric countries such sizes would make it only too easy to confuse customers. NO to soft metric, irrational metric packaging only for a limited time until machinery has been written of; then while replacing it, change to hard metric sizes. Under ifp in the past all sizes were rational; in metric countries all sizes are rational, except on some US imports. I surely do not want to see our shops flooded with hard ifp sizes expressed in soft metric. 0.946 L of milk, 3.79 L of paint, 341 g of meat, 454 g of cookies etc.etc. The mere thought makes me shudder. These sizes are all hard metric here.Soft metric is a Troyan horse! However, the Danish cookie producer Ripensa has changed to hard metric sizes recently. They used to size like 1 LB (454 g); now that has become 500 g, no ifp attached anymore. There is no advantage in the long run in having soft metric sizes. These sizes are also used as arguments by the BWMA, F2M and the likes. Just see what the BWMA stated on July 30 about 473 mL sizes as opposed to US pint ones.(see my message USMA 26431.
Han ----- Original Message ----- From: "Ma Be" <[EMAIL PROTECTED]> To: "U.S. Metric Association" <[EMAIL PROTECTED]> Sent: Sunday, 2003-07-13 7:38 Subject: [USMA:26308] Re: Kraft plans to cut snack sizes > In addition, actually, the real danger of totally deregulating rational sizes is for US powerful industries to market stupid sizes of the ilch of 591 mL, 341 mL, 454 g and other idiocies. If these become *THE norm* among competitors what we will witness is a hidden win from ifp companies to impose its mediocrity of *rational* ifp sizes onto the metric public. > > This would evidently be a complete disaster as, guess what(?), their next strategy to counteract the whiners would be: Oh, you don't like 454 g? Wonderful, please let me make it simple then for you, how about you allow me to market it to you as a nice, round, easy 1 lb??? > > A resounding NO! I would NEVER fall for that or allow that to happen. Never, never, N-E-V-E-R!!! And there is NO rational argument in the world that would EVER convince me that there is "wisdom" (SIC) in using such ridiculous package sizes! Alas... > > Marcus
