Brian White wrote: >Speaking of that...does anyone know what the whole 9/10ths thing is about >with fuel prices in the US?
It's what I've always called the department store pricing syndrome. A department store will price something at $99.98 or $99.99, leading many people (including my wife) to think of the price as being "not much more than $90." If a competitor priced the same item at $100.00, and it was something I needed, I would buy from the competitor in appreciation of their honesty -- and I would let them know that. (Although if another competitor offered the same item for, say, $85.00 [or even $84.99], I'd do the rational thing and buy from them.) Gas stations are, of course, selling to the same people as the department stores. Bill Potts, CMS Roseville, CA http://metric1.org [SI Navigator]
