But as the USA is gradually accepting metric only packaging, then there
should be no problem with companies producing metric-only labelling, in
fact, contrary to BWMA's statement, costs to businesses will be reduced,
as they will now only need one set of packaging for the whole world,
which will be metric only. So far in the UK for many many years most
packaged goods have had metric labelling, mostly metric only, with no
difficulties that I am aware of. I think people are not so stupid as to
stop buying a packet of biscuits, for example, just because the label
only gives mass in grams. The "freedom of expression" statement by BWMA
is ridiculous as the amount of the contents is informative rather than
an opinion, and freedom of expression is related more to opinions than
scientific data.
David King
MightyChimp wrote:
Under EC (Should be EU) directive 1999/103, the above-type packaging
(see
*http://www.bwmaonline.com/International%20-%20US%20packaging.htm* for
pictures*)* will be outlawed for sale in the European Union after
December 2009 - simply because customary units are displayed alongside
metric. Such a law not only raises costs for international business,
who would have have to set up two separate product lines for the US
and EU markets, but is a violation of freedom of expression, since
traders will be prevented from giving consumers information. BWMA will
be challenging this directive in court.
- [USMA:30556] Re: BWMA to challenge the metric only labelling... David King
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