1. The container was probably designed to fit into as many pre-existing vending machines as possible.
2. The dimensions on the 390 mL container is probably the nearest round number to a size that works in the greatest number of vending machines. My guess is that the dimensions will still allow it to work in a machine originally designed for 355 mL cans. Perhaps getting that extra 10 mL means the container would get stuck.
On 2004 Aug 28, at 10:45, Euric wrote:
Coca-Cola in Singapore.� The 390 mL bottle exists there too.
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http://www.coca-cola.com.sg/designaward/judges/default.asp
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Karen Ang, Group Brand Manager, F&N Coca-Cola (Singapore) Pte Ltd
As the Group Brand Manager overseeing brands like Coca-Cola and Qoo, Karen Ang has lead the development of these popular brands with passion and enthusiasm. She said, "The Coca-Cola 390 ml bottle is a youth bottle, suited to the mobile on-the-go lifestyles of young Singaporeans. This Award reinforces that - it's music themed design is for the youth, by the youth. We are pleased to be contributing to the realization of one talented Singaporean's dreams - giving him or her the exposure and opportunity to develop their passions a little bit more."
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And Canada:
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http://www.cossette.com/affiche/nouvelles/details.asp?id=1628&lg=en&ce=1
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The Atlantic provinces also benefited from Cossette's brand-building expertise. Cossette Atlantic was entrusted the task of developing the Canadian creative for the Nova Scotia and New Brunswick market test of a new, 390 ml Coke bottle. The challenge: create trial launch POS, radio, and bus shelter ads for youth 12 to 24 years old.
Cossette Atlantic produced several compelling pieces that exuded attitude and focused on two main concepts: "Shrunk to fit your thirst" and "Pocket-sized." The creative wowed the client and upped the ante for competitors. Both Coca-Cola and Cossette Atlantic hope that medium to light Coke drinkers will embrace the new product-which is in stores for summer only-and make it a permanent part of the Coca-Cola package portfolio.
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Pocket-sized - Bus shelter ad
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Shrunk to fit your thirst (POS)
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more info:
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http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=%22coca%2Dcola%22+%22390+mL%22
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http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=coke+%22390+mL%22
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It may be becomming a world-wide size.� I'm just curious as to why it isn't an exact 400 mL.
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Euric
