>The part the interested me especially is that SI was used to express
>distance on the motorway, including what looks like a direct quote from
>a public official.

Actually, official announcements like this are pretty much always in metric.
The Dept of Transport and the NRA (*) are pretty good on this score.  The
television and better print media (e.g. Irish Times) are reasonably good at
sticking to this, although some of the papers (particularly the tabloids that
are published for the hard of thinking) often translate into miles.

Also, figures in kilometers are bigger, and therefore look more impressive.

(*) National Roads Authority.  A statutory body overseeing the country's
main roads, and *nothing* to do with firearms.

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