Sat in my doctor's office today and was surprised to see a British magazine lying amongst the usual suspects. (I think the name was something like "Somerfield".)
 
Anyway, I leafed through it (summer issue of this year) just to see what the metric presence was. Turns out that all the recipes are given in dual format (metric followed by Imperial in parentheses) for amounts you measure yourself; for pre-packaged products you use in the recipes everything is in metric (no surprise there since the packages are labelled exclusively in metric). Oven temperatures are given in both Celsius (first) and Fahrenheit (but no parentheses around the Fahrenheit number). One of the adverts from Kraft was even better: dimensions (size of squares to cut the final baked product into) was given in metric (cm) but the amount of the Kraft product to pour into the batter was given in Imperial (fluid ounces).
 
Frankly, I don't know how they keep their heads on straight over there. You'd think by now most of them would  be fed up with this and be more than ready to finish metrication once and for all. Go figure ...
 
Cheers,
Ezra
 
P.S. Still and all, that magazine puts our own American magazines to shame when it comes to metric -- we have NONE!!!

Reply via email to