I certainly agree with other list members that this amendment will be
important. Although the "FPLA" sure sounded acanely obscure when I first
heard about it on this list a year or so ago, it actually seems to be the 
tipping point for reinvigorating the US metrication program in a way that 
hasn't happened since maybe the 1970's.

Doing a little search brought me this document on the NIST website (you
may already know about it, but it was new to me):

http://ts.nist.gov/ts/htdocs/200/202/forum/2003%20ForumReport.doc
Permissible Metric - Only Labeling
Includes Proposed Amendments to the Fair Packaging and Labeling Act 
Sponsored by: The United States Department of Commerce�s National
Institute of Standards and Technology and the National Conference on
Weights and Measures
January 2, 2004

It's a real gem that should bring joy to all of us who haven't seen it
yet. I'm copying the conclusion below, which shows why this is such an
important issue to our cause.

David Shatto
Los Angeles


Conclusion

Over the last decade, the marketplace has gone through frequent cycles of 
evolution that at times are really revolutions.  Today�s products and
stores (e.g., the vast menu of ready-to-eat foods in food stores and
superstores that sell only office or building supplies) were not even
imagined 10 years ago.  Consumers expect the marketplace to be a source
of products from around the world as they have come to expect retailers
to provide them with both quality and value in addition to new products.

Permissible metric-only labeling will enable manufacturers to package and 
ship their products to other markets where metric units are required
without burdening them with the cost of maintaining two different
packages or labels for the same package because of requirements for net
content labeling.  While multi-lingual labeling addresses the differences 
in languages around the world, there is the growing reality that the
metric system will become the only measurement language in the global
marketplace.  

It is almost certain that the European Union will require metric labeling 
at the end of 2009 and that deadline, although still several years away,
is fast approaching in view of the time it would take for Congress to
amend the FPLA, and then for the cognizant agencies to adopt changes in
their regulations.   Manufacturers will need to know long before 2009
whether they will be able to use metric packaging and labeling in the
U.S. marketplace as well abroad, or whether U.S. manufacturers will be
placed at a competitive disadvantage in the global marketplace.

Requiring manufacturers and importers to pay for special packaging with
both inch-pound and metric units is simply untenable and will result in
higher prices for consumers.  Moreover, consumers need an extended time
period to become accustomed to packages labeled in metric units.  The
gradual transition of the retail marketplace will allow the consumer to
establish metric reference points for metric units through the experience 
of buying metric packages mixed in with common inch-pound units. 

Amending the FPLA to permit metric labeling would be a step towards
increased use of the metric system in the United States, helping
consumers and others to use metric units on an everyday basis and to gain 
a greater understanding, while also allowing manufacturers and others to
use packaging designed for the global marketplace.  This will benefit
U.S. consumers in the long term as they gain a better understanding of
the measurements connected with prescription medicines and the
nutritional contents of foods, which are mostly given in metric units.   

Long-term benefits will result if the everyday use of the metric system
increases so that industry and businesses gain efficiencies through the
use of an internationally accepted and used system of measurement.
Increased use of the metric system in the marketplace will reinforce the
efforts of the nation�s schoolteachers who teach the metric system to
millions of children who currently don�t have that learning reinforced
outside the classroom.  This is an issue worthy of attention according to 
one recent study by mathematics teachers who found that American students 
have difficulty using what they learn, stating that the �opportunity to
experience the metric system in and out of school is a major factor.�
As use of metric units grow in the marketplace, it may be appropriate for 
teachers to focus more and more of their curricula primarily on the
metric system. It has been said more than once that math and measurement
skills are a national resource that we must both enhance and use to keep
America�s technology and science the best in the world.  To that end we
believe this effort will return benefits beyond those listed above for
businesses.  

Perhaps one of the clearest arguments for and latest recognition of the
need for the United States to increase its everyday use of the metric
system is found in an editorial by Thomas G. Dolan, Editorial Page Editor 
for Barron�s on November 25, 2002.  In his editorial, entitled �Measure
for Measure� he says �there are few places in the economy where the
government can actually legislate American efficiency.  The system of
weights and measures is one of them.  Congress can and should convert the 
country to the metric system.�   
        
Proving that Voluntary Metric Conversion Can Work

Amending the FPLA to permit metric labeling would show that Congress�s
decision in 1975 to adopt a voluntary approach to metric conversion for
the United States can and will work.  Congress adopted the voluntary
approach to allow the marketplace to decide when and where to implement
the use of metric units.  That was a common sense decision because it can 
be done with the greatest efficiency and lowest cost when it is
accomplished in coordination with routine revisions of packaging and
labeling and with the introduction of new products or marketing
initiatives.  As long as there are legal or regulatory barriers to
voluntary conversion to the metric system, we will need to continue to
expend resources in working to have them changed so that the voluntary
conversion works as it was intended and so that the benefits described
above can be realized. 

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