My hope is always that the "0.5 L" designation, as opposed to "half-liter", is intended to clear the way for similar desigations for the 590 and 710 ml bottles, i.e. "0.6 L" and "0.7 L", allowing easy comparison between sizes.
Of course that would be too simple... Nat -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Howard Ressel Sent: Monday, 2005 April 18 8:28 To: U.S. Metric Association Subject: [USMA:32725] RE: MIT Technology Review It would just be nice if the soft drink industry could have some consistency. They come out with a 0.5 l then a 24 oz. now they seem to be selling 6 oz cans and now I hear a 1.5 l bottle. I guess they try what ever they can to confuse the consumer. McDonald's was built based on consistency, that every location had the same size burgers, same size fries. A medium coke is a medium coke no matter what McDonad's your in. On the other hand, soft drink bottlers (essentially franchisee of the product) are allowed to do what ever they want. Howard Ressel Project Design Engineer, Region 4 (585) 272-3372 >>> "Terry Simpson" <[EMAIL PROTECTED]> 4/17/2005 4:12:19 PM >>> Phil Chernack wrote: >It seems like the 1.5 l is a way to raise prices by reducing size. If the 'price per unit' is shown at the point of sale, then you can compare different offers and eliminate that issue.
