--
Scott Hudnall
San Francisco, CA USA
Simplification begins with SI
From: Stephen Humphreys <[EMAIL PROTECTED]>
Reply-To: <[EMAIL PROTECTED]>
Date: Tue, 17 May 2005 08:00:42 +0000
To: "U.S. Metric Association" <[email protected]>
Subject: [USMA:32853] RE: Mouthwash
Was there much movement on the share price once the full effects of the
letter took hold?
;-)
>From: Scott Hudnall <[EMAIL PROTECTED]>
>Reply-To: [EMAIL PROTECTED]
>To: "U.S. Metric Association" <[email protected]>
>Subject: [USMA:32852] RE: Mouthwash
>Date: Mon, 16 May 2005 22:25:24 -0700
>
>Here is a copy of the letter I sent on the feedback section of their
>website:
>
> > I was in the store and noticed the 473 mL Listerene Whitening mouthwash
>next
> > to the standard 500 mL Listerene mouthwash in what appeared to be the
>same
> > sized bottle. To me, selling one of your products labeled in round
>metric
> > figures and another in round US measures smacks of deceptive marketing
> > strategies. The US is supposed to be moving toward using the metric
>system.
> > Congress did not mandate when this is to be accomplished, but instead
>left it
> > up to the market do decide when is best to switch. Well, here is some
>cold
> > water in the face. I purchased your competitor's products which were all
> > labeled in round metric quantities. The math was simpler and the
>marketing did
> > not seem so deceptive. These old units are so century-before-last!
>
>Since there was a 750 character limit, I had to keep it brief and to the
>point. Hopefully the last statement plants a seed in the head of the
>marketers that (at least some members) of the coveted 18-40 demographic
>(who
>still have most of their teeth – and care enough to provide feedback) will
>associate metric measures with “new”, “improved”, “cutting edge” -
>perceptions consistent with a lot of successful marketing strategies and
>things labeled in US customary units as “old”, “stale”, and “outdated”.
>
>--
>Scott Hudnall
>San Francisco, CA USA
>
>
>From: Daniel <[EMAIL PROTECTED]>
>Reply-To: <[EMAIL PROTECTED]>
>Date: Sun, 15 May 2005 21:40:51 -0400
>To: "U.S. Metric Association" <[email protected]>
>Subject: [USMA:32850] RE: Mouthwash
>
>Here is a website describing the product
>
>http://www.oral-care.com/conaffairs/oral_care23.shtml
>
>
>Questions
>Call 1-800-223-0182, weekdays, 9am to 5pm (Eastern Time).
>
>
>Give them a call at the number above and ask them. It is toll free so it
>won't cost you anything to satisfy your curiosity.
>
>Dan
>
> >
> > ----- Original Message -----
> >
> > From: Nat Hager III <mailto:[EMAIL PROTECTED]>
> >
> > To: U.S. Metric Association <mailto:[email protected]>
> >
> > Sent: Sunday, 2005-05-15 20:22
> >
> > Subject: [USMA:32849] RE: Mouthwash
> >
> >
> >
> > Could this be a product for older people? In that case I'd understand
> > letting grandma/pa have their ifp for a time. If its for
>twenty-somethings
> > that worries me.
> >
> >
> >
> > Nat
> >
> >>
> >>
> >> -----Original Message-----
> >> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
>Behalf
> >> Of Carleton MacDonald
> >> Sent: Saturday, 2005 May 14 13:25
> >> To: U.S. Metric Association
> >> Subject: [USMA:32848] RE: Mouthwash
> >>
> >>
> >>
> >>
> >> I noticed that too. Wonder what is going on.
> >>
> >>
> >>
> >> Carleton
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
>Behalf
> >> Of Nat Hager III
> >> Sent: Friday, May 13, 2005 14:33
> >> To: U.S. Metric Association
> >> Subject: [USMA:32847] Mouthwash
> >>
> >>
> >>
> >>
> >>
> >> Noticed something that disturbed me at the supermarket this morning.
>Two
> >> new mouthwash products called "pre-brush rinse", or something like
>that,
> >> introduced by Scope and Listerine. The Scope product packaged in
> >> futuristic-looing 500 mL and 1 L bottles, while the Listerine product
> >> packaged in the familiar-looking bottles that have been around for
>years,
> >> but LABELED 473 and 946 mL. Hope this isn't backtracking!
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >> Nat
> >
> >
> >
> >
> >
> > No virus found in this incoming message.
> > Checked by AVG Anti-Virus.
> > Version: 7.0.308 / Virus Database: 266.11.10 - Release Date: 2005-05-13
>
>
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